Google Tag Manager is a tool that allows you to manage tags (such as measurement and marketing optimization JavaScript tags) on the website.

Follow the instructions below to connect Google Tag Manager to your site.

Important: this feature is available only for Pro sites.

Step 1. Accessing Google Tag Manager ID

For that, open Google Marketing Platform and click "Start for free" to create your new Google Tag Manager account:



Click on "Create account" in the opened window:



Fill in the fields with the information about your company — add the domain name, choose the Web as a target platform and click Create:



Copy your Google Tag Manager ID in the format "GTM-XXXXXXX" in the pop-up window:



... or you can find it at the top right corner of your dashboard:



Note: your Google Tag Manager ID must be unique. The code that is presented on the screenshot above is just an example.

Step 2. Connecting Google Tag Manager

Open the Settings of your site and navigate to the Analytics tab:



Click on the Google Tag Manager tab and paste the requested ID in the corresponding field:



Click Connect and publish your site for the changes to appear live.

Done! Further steps on how to manage your account can be found in the Tag Manager Help Center.

Updated on: 04/13/2023